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Christopher Boan has been covering sports and sports betting for more than seven years, including stops at ArizonaSports.com, the Tucson Weekly and the Green Valley News.
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Highest NIL Valuations: College Football’s Top Earners For 2024-25
When it comes to Name, Image and Likeness (or NIL as it’s called by many) money, it’s never a bad thing to carry a famous surname, as some of the highest-earning college athletes all do so.
One such player that’s certainly cashed in on his hall of fame bloodline is Colorado Buffaloes quarterback Shedeur Sanders, who shined on a mediocre Buffs’ team in 2023, throwing for 3,230 yards and 27 touchdowns (to three interceptions).
Sanders’ stratospheric talents were almost enough to overshadow CU’s 4-8 campaign in his father’s first season in Boulder, though many will remember how the Buffs’ cratered down the stretch, losing six straight against Pac-12 foes to cap off a third straight losing season along the Flatirons. BetColorado is tracking Shedeur Sanders Heisman Odds all season.
Unsurprisingly, the junior Sanders’ on-field exploits have netted him a seven-figure NIL valuation from the folks at On3.com, which inspired BetColorado.com to break down the highest earning CFB players ahead of the 2024 regular season that kicks off in less than a month.
Stick with BetColorado for research pieces such as this, plus all news around Colorado sports betting.
21+. New customers in AZ, CO, CT, DC, IA, IL, IN, KS, KY, LA, MA, MD, MI, NC, NJ, OH, PA, TN, VT, VA, WV, or WY only. Must apply this promotion in your bet slip and place a $1+ cash wager with odds of - 500 or longer each day for 10 straight days. Your 10 days begin the day you establish your account. Wager must settle as a loss to qualify for Bonus Bets. Bonus Bets will equal the amount of the losing wager(s) (up to $100 in Bonus Bets per day) and expire 7 days from issuance. This offer is not available in New York. Terms apply- see Fanatics Sportsbook app. Gambling problem? Call 1-800-522-4700, CT (888) 789-7777, IA 1-800-BETS-OFF, MA 1-800-327-5050, VA 1-888-532-3500
Highest NIL Valuations: College Football’s Top Earners For 2024-25
Rank* | Player | Team | On3 NIL Valuation | Combined Social Media Followers** |
1 | QB Shedeur Sanders | Colorado | $4.8M | 2.5M |
2 | QB Arch Manning | Texas | $3.1M | 309K |
3 | WR/DB Travis Hunter | Colorado | $2.6M | 2.3M |
T-4 | QB Jalen Milroe | Alabama | $1.7M | 223K |
T-4 | QB Quinn Ewers | Texas | $1.7M | 265K |
6 | QB Carson Beck | Georgia | $1.4M | 118K |
T-7 | WR Evan Stewart | Oregon | $1.3M | 2.4M |
T-7 | QB Jaxson Dart | Ole Miss | $1.3M | 143K |
T-9 | QB Dillon Gabriel | Oregon | $1.2M | 160K |
T-9 | QB Nico Iamaleava | Tennessee | $1.2M | 345K |
T-11 | QB DJ Lagway | Florida | $1.0M | 79K |
T-11 | DB Shilo Sanders | Colorado | $1.0M | 1.4M |
13 | QB Cam Ward | Miami (FL) | $998K | 147K |
14 | QB Will Howard | Ohio State | $973K | 56K |
15 | QB Dylan Raiola | Nebraska | $958K | 121K |
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*Rankings based on NIL Valuation from website On3.com
**Social media following includes Instagram, TikTok and X
Nationally, Sanders has the highest NIL valuation of any college football player, at $4.8 million, thanks in large part to the 22-year-old Texas-born gunslinger’s massive following on social media. With 2.5 million followers across his online sites, Sanders dwarves the next closest player on our list (Arch Manning of Texas, at 309K), which explains why his NIL valuation is $1.7 million higher than the Longhorns backup quarterback.
Fellow CU star Travis Hunter is third on On3.com’s NIL valuation leaderboard, at $2.6 million, thanks to his star-studded play on both sides of the ball, while Shedeur’s brother Shilo ranks in a tie with Florida QB DJ Lagway for 11th nationally, with an NIL valuation of $1 million. You can also keep tabs on Travis Hunter Heisman odds all season long here.
The trio of recruiting stars will look to get Colorado back atop the pedestal in their old conference this fall, beginning with CU’s Week 1 showdown against FCS heavyweight North Dakota State on Aug. 31, in which Fanatics Sportsbook Colorado lists the Buffs’ as a nine-point favorite.
USA Today photo by Candice Ward.
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